Important elements of quality web design
Now that you know the web design importance, it’s time to start looking at elements that make a quality design. Here are seven key elements you’ll want to incorporate into your web design.
1. Solid navigation
When users access your site, they want to access information quickly and easily. If you want leads to remain on your page, you must implement a navigation that is easy for your audience to use.
Your audience doesn’t want to struggle to find information. They want to access your navigation bar and easily be directed to the information they need. If your navigation is poor, you’ll discourage your audience from engaging on your page.
Visitors’ attention spans are short. If you want to keep them on your page, you must help them access information quickly. A properly designed navigation will help them get to the information they need.
With the growth in mobile devices, responsive design is more important than ever.
Your audience will access your site from a multitude of devices, including smartphones, tablets, and desktop computers. If you want these leads to remain on your site, you must ensure that each person has a positive experience.
Responsive design ensures that your audience has a good experience on your site, regardless of the device they use.
Your website will adapt to the device to ensure that your website is sized appropriately for their device. This is valuable for keeping leads engaged and interested in your site.
Responsive design keeps leads engaged on your page longer. If you want to have a successful website design, you must integrate responsive design.
Your style guide is the basis for how you want your website to look. You decide the color, format, typography, and more, for every page on your website. This ensures that every time someone adds an element to your site it is consistent with other pages.
You’ll help your team creates consistency across your website, too. They can reference your style guide anytime they add an element to your site. It makes it easier for different people to work on your website and add elements to it.
When you have a consistent design across your website, you create a more cohesive site.
Your audience will engage on your site longer and build brand recognition. This will help you earn more conversions down the line.
4. Purposeful visuals
Companies are quick to integrate visual elements because they help improve engagement on a website. In fact, customers are 10 times more likely to interact with a video than text.
While visual elements are great for engagement and breaking up text, some businesses go overboard with the images. Their sites are crowded with photos and videos. It makes the site feel overwhelming and cluttered.
You may think that it’s great to integrate and abundance of photos and videos to increase engagement, but it can become overwhelming if there are too many. Too many images makes it difficult to read on the page.
If you want to see success with your site, you must create a balance between images and text on your page. Don’t add visual elements for the sake of trying to increase engagement as much as possible.
Use visual elements purposefully. If you have a block of text detailing your services, integrate a video below that text that explains your services further. This still gives your audience a point of interest to interact with and keeps them engaged.
As you build your dream website, it’s crucial that you don’t overload your site with too many visual elements.
You can have an awesome website design, but it won’t matter if your audience never gets to see it. Page speed is an important element of web design. It ensures that your page loads quickly, so your audience can access information fast.
Your audience hates to wait for slow loading pages. If your page takes too long to load, your audience will lose interest. They will return to the search results and select a competitor’s page instead.
You can check your page’s speed by using Google PageSpeed Insights. This tool allows you to see how quickly your site currently loads and where you can make improvements. You must make these improvements on your own.
The other option is to rely on page speed services from a digital marketing company. This allows you to reap the benefits of a fast loading page, while focusing on running your business.
Vietnam Website Design will help you create the website of your dreams
Your website’s design plays a vital role in your online marketing campaign’s success.
If you want to drive the best results for your business, you must invest in designing a website that drives people to learn more about your business. At Vietnam Website Design, we have over 20 years of experience designing websites.
We’re a full-service digital marketing company that specializes in customized website design.
Our team of experts will bring their knowledge and expertise to your campaign. We know the importance of web design and can help you create a website you’ll love.
If you’re looking for a company that drives results, look no further than Vietnam Website Design.
In the past five years, we’ve driven over $1.5 billion in sales and over 4.6 million leads for our clients. We know how to create websites that help our clients grow their business.
Best practices for perfecting your homepage design
While there isn’t an exact recipe for creating the best homepage design ever, there are certain elements you should take into account when creating yours. Here are a few crucial details to consider:
Communicate who you are and what you do
Generally, people aren’t keen on being confused. Especially when they’re browsing the web and their attention spans are at their shortest.
When coming across a new site, they want to easily and quickly identify who your brand is and what it is that you do. Otherwise, they’re likely to get bored or frustrated and end up leaving your page.
This means that unless you’re a huge brand that’s instantly recognizable, you can’t get away with leaving any room for confusion.
To make it crystal clear what you’re all about, you can add a tagline or statement that describes your company and your main goal or activity.
You can also pair this with imagery that sets the tone for your brand’s visual language, or clearly depicts your company’s products. For example, if you’re a natural cosmetics brand, you could add product photos and write a statement like “Beauty, straight from nature.”
Boost your conversions
Your website exists in order to expand your reach and gain more customers, right? True, it’s also excellent for creating a distinct brand identity, but essentially, you want to grow your audience and boost your conversion rate.
To do so, integrate all the right CTAs (call-to-actions) around your website’s homepage.
CTAs are short phrases that entice site visitors to click on them and take a certain action, such as subscribe to your blog, read more about your service, or download a file. If your visitors can’t find the necessary places to do so, they’re likely to give up.
Create a compelling homepage design
The visual appeal of your homepage is a huge part in setting a positive first impression. The overall look of your site is the first thing that your visitors will notice - and remember. In fact, 65% of visual content is recalled by visitors nearly three days after exposure, which is why you should aim to wow your visitors upon entering your site. You also want to keep them engaged throughout their browse, with the ultimate goal of winning them over as clients.
The main elements to take into account when designing your homepage are the layout, the website color scheme, the typography and the choice of imagery.
In every choice you make, try to reflect your brand’s tone and message. If you’re a beginner in the world of web design, a good starting point is to customize one of these professional website templates. You can also read more about the principles of design applied to websites.
Craft a positive user experience
Within web design, the term user experience (also known as UX) encompasses many aspects. But the overarching idea is to provide users, or customers, with a positive experience when browsing your site, boosting their level of satisfaction, enjoyment and ease of use.
When creating your homepage, consider what it is that your users are looking for on your site, as well as what you want to show them. Once you know, work towards directing them to the necessary page in an intuitive and fluid manner. This can be achieved through the right button design, placement of elements, accurate layout, sharp use of copy, and more.
Improve your brand awareness
How does your brand differ from your competitors? Your website’s homepage is your chance to let your individuality shine through.
For example, if you’re an educational platform, perhaps you could use photos of people in the classroom. If you have a law firm website, you’ll probably want to use a professional tone of voice, as well as the relevant jargon.
Every element of your website, from your various media features to your header’s text, should exude your brand identity and give your audience a feel for who you are. Doing so will also enable your unique selling proposition (or USP for short) to shine through.
Best homepage design examples
Now that you have an idea of the important elements that go into a winning homepage design, take a look at these website examples for a drop of inspiration.
Web Design Services That Maximize Your Revenue
In today’s digital world, your website is the first interaction consumers have with your business.
That's why almost 95 percent of a user’s first impression relates to web design. It’s also why web design services can have an immense impact on your company’s bottom line.
That’s why more companies are not only reevaluating their website’s design but also partnering with Vietnam Website Design, the web design agency that’s driven more than $2.4 billion in revenue for its clients.
With over 50 web design awards under our belt, we're confident we can design a custom website that drives sales for your unique business.
What do web design services from Vietnam Website Design include?
Our team tailors our web design services to your company and its unique needs. That’s why you can customize every feature of our services to your company, products or services, and goals. The result is a website that your company — and your visitors — loves.
Learn more about our website design services:
Search engine optimization
We maximize the results of your website design or redesign plan, as well as improve your digital marketing strategy, by ensuring your website follows best practices for search engine optimization (SEO).
SEO refers to an umbrella of techniques that enhance your website’s ranking for relevant search results.
A higher ranking in search results correlates to higher visibility among users in your target audience.
With better visibility for relevant search results, your website can earn more clicks and traffic from high-value users — that can translate to more store visits, online purchases, quote requests, and more.
As we feature a team of more than 300 digital marketing specialists, our designers can coordinate with our Internet marketing team. Their teamwork ensures your website not only looks good but also ranks well in search results.
With our web design services, you can rely on our designers to create every page of your website.
Whether you’re an ecommerce store, brick-and-mortar business, or service provider, our designers can create the webpages that your company needs to reach, inform, and convert your target audience.
As a full-service digital marketing agency, we also offer content marketing services to enhance your strategy.
Why invest in professional web design services?
If you’re unsure about the value of professional web design services, there are several factors to consider. For example, you could increase your conversion rates, competitiveness, and search ranking. All are results that could have a direct and positive impact on your profits, market share, and growth.
Learn more about the specific benefits of web design services:
1. Increase your conversion rate
A conversion can range from a shopper purchasing a product to a user signing up for an email newsletter — it’s unique to your business and your goals. No matter your conversion goal, web design services can help.
Today, most conversions relate or include an online interaction. For example, maybe you want to drive more in-store visits through local SEO — for reference, 80 percent of local searches convert — which will likely involve users interacting with your website.
Why partner with Vietnam Website Design for website design services?
There’s a reason that businesses choose Vietnam Website Design:
We feature some of the industry’s best web designers — and they’ve won dozens of awards for their work. When you partner with Vietnam Website Design for our website design services, you get full access to our designers’ expertise, which makes for an original and innovative site that drives results.
MORE THAN 50 WEB DESIGN AWARDS
When we say we feature a team of award-winning designers, we mean it. We’ve won more than 50 awards for web design, competing against thousands of other talented web designers to earn Best in Category, Gold, Silver, and Bronze distinctions for our clients’ websites.
DECADES OF EXPERIENCE
With more than 25 years of experience, Vietnam Website Design is one of the most experienced web design companies. Our expertise, as well as our passion for web design, sets us apart from other agencies. Plus, our experience demonstrates our ability to learn and adapt to the latest industry standards.
HUNDREDS OF SATISFIED CLIENTS
We partner with clients from a range of industries, including manufacturing, ecommerce, health, and more. The satisfaction of our clients is unparalleled — which is why our client recommendation score is 488 percent higher than the industry average.
DEDICATED PROJECT MANAGERS
Our web design services partner your business with a dedicated project manager. Like our web designers, they work as an extension of your team, learning your business, goals, and vision for your website. The result? A site that captures your company down to the last detail.
CUSTOMIZED WEB DESIGNS
We value a personalized approach to our web design services, which is why we tailor every website service package to your company’s unique needs. Even if you choose our rapid web design, we ensure your website captures your branding and meets your goals and vision.
Professional Web Design Services Developed Strategically for your Business
Anyone can click and build a website. Having an online presence is not that hard. Having a good online presence takes work. We understand how people use websites. We know what they're looking for. We know proven strategies that make your website perform better than your competitors'.
You can't just upload a template and expect it to reap you rewards. If you want your website to be competitive and convert visitors into leads, then you need an online presence that's built with a strategy.
Your website should not only be attractive and professional, but planned with precision to increase leads and help your business grow.
We can help you answer the following questions:
How will people find your website?
Is your website secure?
Is it mobile-friendly?
Is it fast? Can we make it faster?
What are people looking for?
A Professional Team You Can Trust
It can be really daunting to get started on a new website project with a company you don't know. How do you know if we're any good? How do you know if you can trust us? Since we work virtually, we can and do work with people all over the country.
We're a team.
Working with us means working as a team. We collaborate with you to find the best solutions to your problems.
We won't talk over you, confuse you with technical jargon, or make promises we can't keep. We'll always be straight with you about what your website needs and what it doesn't need, and we do it all professionally and reliably. You can count on us to be there for you every step of the way.
We've been here for years.
We've heard the horror stories of people paying money to vendors and then having their developer just disappear on them. That makes us incredibly sad.
It happens. How do you know it won't happen again? When you work with Sumy Designs, you are working with a web design company that's been in business for 15 years. That's a long time in this industry.
This is also our full-time jobs. We're not freelancers working a side hustle for extra money. You can count on us to be available during business hours.
Custom WordPress Web Design
As website design consultants, we understand that every business and industry is unique, which is why we take the time to get to know your business’ digital goals.
Every WordPress website development project includes a full team of in-house developers, WordPress designers, and code reviewers to build your WordPress site fast and with a personal touch.
Working together on design and development
We collaborate with you to plan and execute the details of your website so that it connects with your audience, communicates your message and elevates your brand all at the same time.
Growth Oriented Web Design Services India
Vietnam Web Design continues to provide the latest in website design as a leading web design services company with eye-catching typography, minimalistic navigation, striking CTA buttons, and immersive jQuery elements.
By keeping tabs on what’s trending, we empower the businesses that trust us with the benefits of the advanced web technologies and web design practices.
In the ocean of web functionalities, we suggest the ones that are likely to increase lead conversions, improve SEO, enhance brand value, and boost customer delight.
Be it a static website or a dynamic eCommerce store, our website design services ensure clutter-free and responsive web page designs for brands representing diverse industries.
The Rise of Web Services and the Content that Finds You
The truth is, we need fewer web pages, not more of them. There are already too many competing for our attention and assuming selfishly that we have all the time in the world to close pop-up ads, explore navigational hierarchies, and be dazzled by transitions, intros, and effects.
But what really matters is not how you arrange things on a page: it’s the content, in terms of a specific user need. That’s why Google is starting to display actual content in some search results, without you having to visit another page.
Just an example: if you Google a nearby restaurant from your mobile device, the search results include a button to directly call the place.
You don’t even need to visit the page. The page designer’s ego and the visits-counter may suffer a bit, but ultimately the user experience is improved.
As a discipline, web design has already exhausted its possibilities
Things are moving in the direction of digital assistants like Siri, and especially Google Now with the new changes announced for Android M: they aim to provide you the exact bit of information you need, when you need it.
This implies a shift from web pages to web services: self-sufficient bits of information that can be combined to other services to deliver value.
So if you are looking for a restaurant, you get the reviews from Foursquare or Yelp, the directions from Google Maps and the traffic conditions from Waze.
Even more: we are transitioning to a push-based model of content consumption, where the right information arrives without you even requesting it.
Google Now, for instance, warns you of how early you should depart in order to arrive on time to your meeting. All of this is already happening thanks to APIs—interfaces that let other services interact with your data. In this world, web pages are not required at all.
This is not to say that web pages will die—they will be around for a long time, because they are —and will continue to be— useful for certain purposes.
But there’s nothing interesting there for designers anymore. They are a commodity and a medium, no longer the default state for digital products and businesses.
Web pages are static content that need to be found and visited (pull-based).
But in the emerging push-based paradigm, the content finds you. Through data obtained from your context, your activity, and even your biometrics, content and tools will smartly present themselves to you when you are most likely to need them.
That’s the big thing about the new breed of smartwatches: they obtain data from your body and show you proactively tiny bits of information for your brain to chew on. Computer technology is already making big steps in order to dissapear from your sight.
Where does this leave us?
Web Design is Dead, Long Live UX Design
Here’s the good news: designers are really far from being obsolete. Quite to the contrary, you can see that the demand for UX designers is still on the rise, and everyone seems to be redesigning their digital products these days.
This switch from web design to experience design is directly caused by the shift from web pages to digital products, tools, and ecosystems.
Web pages are just part of something much bigger: mobile apps, API’s, social media presence, search engine optimization, customer service channels, and physical locations all inform the experience a user has with a brand, product, or service. Pretending that you can run a business or deliver value just by taking care of the web channel is naïve at best and harmful at worst.
And all these touchpoints need to be designed, planned, and managed. This is a job that will continue to exist, regardless of the channel.
We will still need cohesive experiences and valuable content across smart climatizers, virtual reality devices, electronic contact lenses, and whatever we invent in the decades to come.
In fact, as technology fades into the background, all we can see is the value transmitted by it. The designers who want to stay in business need to be experts in managing content and value across channels.
It’s time for us to grow up, because we have been part of the problem: we have helped to give birth to self-righteous web pages that assume they deserve to be watched and awarded just for the time we invested in crafting them.
Now more than ever, in a world flooded with cognitive noise, the world needs simple, intelligent, integrated ecosystems of information. The sooner designers embrace this need, the better prepared we’ll be for the future.
Your website inspiration journey starts here.
Deciding to create a web presence is a big decision, but the best websites are a culmination of many small decisions.
Choosing the right content management system and web host, opting for a template, refining your content, and selecting the best layouts to display your products and services are just a few of the details that establish your business’s online identity.
But one major decision that takes time, diligence, and a great deal of inspiration is the design of your website.
From familiar corporations to small businesses, to international organizations, the following sites push the status quo on the web. Whether it's the design aesthetic, usability, interactivity, sound design, or value that the site provides, each one is a masterpiece in its respective industry and something to aspire to.
Not surprisingly, many organizations exist to highlight these sites and the contributions they make to the web.
To help surface some of the most inspirational designs, I gathered several award-winners that have made their way through several key awards organizations — including Red Dot, Awwwards, UX Awards, The Webby Awards, SiteInspire, Best Website Gallery, and FWA.
As you browse through the list, know that each site excels in its own way and seeks to serve a unique purpose. While one site may be an excellent example of visual design, another may be an excellent example of interactivity.
This means that not all of these sites may be "conversion machines" or blueprint ideas that you can easily copy over to your site. Rather, they're great ways to gain some website design inspiration and see the cutting-edge marketing that's happening in the different corners of the web.
Keep in mind that web designs are fluid and change often. Some of the designs in this list have changed since they were awarded, but we do our best to keep them up-to-date. We’re confident you’ll find a design here that sparks your creativity.
Usability and the utility, not the visual design, determine the success or failure of a website.
Since the visitor of the page is the only person who clicks the mouse and therefore decides everything, user-centric design has become a standard approach for successful and profit-oriented web design. After all, if users can’t use a feature, it might as well not exist.
We aren’t going to discuss the design implementation details (e.g. where the search box should be placed) as it has already been done in a number of articles; instead we focus on the main principles.
Heuristics and approaches for effective web design — approaches which, used properly, can lead to more sophisticated design decisions and simplify the process of perceiving presented information.
Please notice that you might be interested in the usability-related articles we’ve published before:
Designing A Perfect Accordion
Designing A Perfect Responsive Configurator
How Do Users Think? #
Basically, users’ habits on the Web aren’t that different from customers’ habits in a store. Visitors glance at each new page, scan some of the text, and click on the first link that catches their interest or vaguely resembles the thing they’re looking for. In fact, there are large parts of the page they don’t even look at.
Most users search for something interesting (or useful) and clickable; as soon as some promising candidates are found, users click. If the new page doesn’t meet users’ expectations, the Back button is clicked and the search process is continued.
Users appreciate quality and credibility. If a page provides users with high-quality content, they are willing to compromise the content with advertisements and the design of the site. This is the reason why not-that-well-designed websites with high-quality content gain a lot of traffic over years. Content is more important than the design which supports it.
Users don’t read, they scan. Analyzing a web-page, users search for some fixed points or anchors which would guide them through the content of the page.
Web users are impatient and insist on instant gratification.